Calum Whitley
Senior Menswear Designer  
Stockholm | calumjameswhitley@gmail.com

PROFILE

Versatile and commercially driven menswear designer with 10+ years of experience across multi-product categories, including underwear, lounge, swim, and print. Expert in end-to-end design—from research and sourcing to tech packs and fittings. Proven success in both global retail and supplier environments, with a strong track record in team leadership, license development, and trend-forward design execution. Proficient in Illustrator, CLO 3D, PLM, and more. Open to relocation and international travel.

Skills & Tools

Design Software:
Illustrator · CLO 3D · Photoshop · InDesign · PLM · Outlook

Product Categories:
Menswear · Jersey · Woven · Knitwear · Underwear · Loungewear · Swim · Accessories · Print Design

Technical Skills:
Trend Forecasting · Tech Pack Creation · Fabric & Trim Sourcing · Fit Development · Print/Artwork Execution · License Design

Soft Skills:
Team Leadership · Cross-Functional Collaboration · Supplier Communication · Market Research · Presentation Skills

EXPERIENCE

Senior Menswear Designer
H&M Head Office – Stockholm
2021 – Present

·       Lead designer for Shirts within the Athleisure & Street concepts.

·       Introduced a refreshed visual identity for both concepts.

·       Participated in research trips to LA (SS25) and NYC (AW25).

·       Sourced new qualities, silhouettes, and wash techniques for the category.

·       Previously led design for Underwear, Socks, Swimwear, and Loungewear collections.

·       Promoted from Junior to Senior Designer in 2022.

·       Owned premium, woven underwear, and lounge projects, delivering seasonal growth.

·       Designed over 200 licensed articles per season, with top styles selling over 1M SEK weekly.

·       Re-evaluated and updated fit blocks across underwear categories.

·       Temporarily supported the Accessories team (Bags, Belts, Wallets).

·       Contributed to customer identity development across smart, casual, and streetwear.

·       Created artworks and supported design refinement.

·       Regular mentor to junior designers and key collaborator with product developers, print teams, and pattern makers.

·       Key tools: Illustrator, CLO 3D, PLM, Outlook.

Menswear Shape & Print Designer
United Clothing Ltd – London
2018 – 2021

·       Designed shape and print for men’s jersey collections in a fast-paced, short-lead supplier setting.

·       Led a small team of junior designers and interns.

·       Presented trends and collections to clients including major high street buyers.

·       Regular travel to Turkey office for sourcing and client presentations.

·       Achieved consistent annual sales growth, increasing turnover from 6M to 9M.

Designer Assistant – Menswear (Casual)
H&M Head Office – Stockholm
2016 – 2018

·       Supported Jersey, Knitwear, and Shirts categories for the casual menswear division.

·       Involved in research, sampling, fittings, and artwork preparation.

Design Room Assistant
Knitmania – Leicester
2015 – 2016

·       Supported senior designers in a fast-turnaround Turkish supplier environment.

·       Assisted in sample prep, CADs, and print coordination.

EDUCATION

BA (Hons) Fashion Design – 2:1
Birmingham City University – 2015

FDA Fashion Design – Pass
NCN, Nottingham – 2013