CALUM WHITLEY

MENSWEAR DESIGNER

EMAIL: CALUMJAMESWHITLEY@GMAIL.COM

Calum Whitley is a menswear product designer currently living and working in Stockholm, Sweden.


An experienced and versatile menswear designer with over 10 years in the fashion industry, working across multiple product categories and print design. Skilled in end‑to‑end design development—from trend research and colour direction to tech‑pack execution and final fittings. Demonstrated success in both large‑scale retail (H&M) and agile supplier settings, with a proven ability to lead teams, develop commercial collections, and liaise effectively with global suppliers.

LUX LOUNGE AW24


Senior Designer, Men’s Lounge and Woven Underwear – H&M

This collection presents an updated approach to modern loungewear — designed with a clear focus on refined comfort, timeless style, and tactile richness. Drawing from traditional sleepwear silhouettes and classic menswear tailoring, this assortment blends softness with structure, delivering versatile pieces that bridge the gap between homewear and elevated casual dressing.

At the end of the project is 2 online only drops we did for gift giving.

Luxury Lounge -  focused on elevated comfort, using 100% silk, modal 2x4 ribs, and clean, classic fits. A chance for us to test a higher price point and bring something more premium to the customer.

Soft lounge -  took a more relaxed approach, with muted fabrics, streetwear-inspired silhouettes, cropped shorts, and soft-touch details – all about modern comfort.

Both were small, online-only drops, created to offer something fresh, varied, and more elevated for this time of year.

UTILITARIAN LUX ss25

Senior Designer, Men’s Shirts – H&M Athleisure Concept

This trend seamlessly merges high‑end aesthetics with functional design, spotlighting utilitarian elements such as clever pocketing and versatile cargo styles. Imagine easy‑to‑wear tracksuits enhanced with subtle utilitarian details that reflect refined and sophisticated sportswear.

ALL AMERICAN REVIVAL SS25

Senior Designer, Men’s Shirts – H&M Street Concept

Rooted in the ethos of all‑American vintage aesthetics, the collection channels rugged, weathered charm infused with heavy surface treatments, subtle tints, intricate grinding, and carefully crafted distressing—each garment telling a story of timeless classics with a contemporary edge.